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Key wins and impact.
Playing
Canva
Canva's first e-signature
5M users in under five months
Playing
Canva
Optimising authentication in anonymous editor flows
+237K MAU
Playing
Canva
Jobs-to-Be-Done onboarding dialog
~33K MAU
Playing
Expedia
Expedia Merchandising Landing Pages
~9.6M monthly visits
Playing
Canva
Canva's first e-signature
5M users in under five months
Playing
Canva
Optimising authentication in anonymous editor flows
+237K MAU
Playing
Canva
Jobs-to-Be-Done onboarding dialog
~33K MAU
Playing
Expedia
Expedia Merchandising Landing Pages
~9.6M monthly visits
Playing
Canva
Canva's first e-signature
5M users in under five months
Playing
Canva
Optimising authentication in anonymous editor flows
+237K MAU
Playing
Canva
Jobs-to-Be-Done onboarding dialog
~33K MAU
Playing
Expedia
Expedia Merchandising Landing Pages
~9.6M monthly visits
Playing
Canva
Canva's first e-signature
5M users in under five months
Playing
Canva
Optimising authentication in anonymous editor flows
+237K MAU
Playing
Canva
Jobs-to-Be-Done onboarding dialog
~33K MAU
Playing
Expedia
Expedia Merchandising Landing Pages
~9.6M monthly visits
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Side project
Job hunting got messy, so I built a system.
Applying for lots of roles at once gets chaotic fast. Which resume went where, when is the call, did I follow up. I'm a product manager, so I built a tracker with Claude.
Every application, interview and follow-up on one page
I've spent a decade scaling consumer and B2B products at Canva, Expedia, Bumble and Zava. I'm at my best turning ambiguous problems into a clear product strategy, then using experimentation, funnel and cohort analysis and customer research to show what really works.
An honours degree in Psychology and a Masters of Business Management shape how I lead. I pair a deep curiosity about what motivates people with rigorous, data-informed thinking: I dig into the numbers, turn insight into decisions and measure what changed. I'm also a natural networker who builds trust quickly across engineering, design, data, legal and leadership, because that's how ambitious ideas get aligned, backed and shipped.
Product strategy0-to-1Experimentation and A/B testingFunnel and cohort analysisCustomer researchMonetisationLocalisationStakeholder leadership
Education
Masters of Business Management University of Melbourne
BA (Hons) Psychology University of Western Australia
Daily toolkit
I use Claude, ChatGPT, Cursor and GitHub daily to run research, prototype and QA.
Let's make something worth talking about.
Hiring a product leader? Looking for a speaker on growth, experimentation or the human side of high performance? Or just want to swap ideas over coffee? The best way to reach me is on LinkedIn. Send me a message or a connection request and I'll get back to you.
Diana BradleySenior Growth Product Leader · London
I joined a travel company right before the world stopped travelling. Then I led 15 critical initiatives through Covid-19 and picked up a rare Traveler Award.
The company
Expedia Group runs a two-sided travel marketplace that helps travellers discover and choose destinations at global scale.
What I owned
Growth strategy for high-traffic travel discovery and destination landing page experiences, serving millions of people.
My impact
£5Mrevenue impact through multi-armed bandit testing
~9.6Mmonthly visits to Merchandising Landing Pages
~$3.7Mprojected marketing contribution
15critical initiatives led during Covid-19
Delivered £5M revenue impact through ML-driven optimisation (multi-armed bandit testing) and experimentation.
Led the launch of Merchandising Landing Pages, a content-led discovery experience, with a +1.6% uplift in deep-funnel engagement.
Led the product response to Covid-19: 15 critical initiatives under extreme uncertainty, recognised with a rare Traveler Award.
I started in growth, then led Canva's first e-signature product from a blank page to millions of users, and took on regional growth as EMEA Product Lead.
The company
Canva is a visual communication platform used by millions of people worldwide.
What I owned
Onboarding, activation, monetisation and regional growth, across consumer, teams, education and enterprise.
My impact
5Me-signature users in under five months
$3.8MARR uplift from better team discovery and routing
+237KMAU from redesigning authentication in anonymous editor flows
$161KARR uplift from the first dedicated B2B onboarding
Led 0-to-1 strategy and delivery of the first native e-signature capability, aligning Legal, Trust & Safety and Engineering.
Shipped the first dedicated B2B onboarding experience, a new product surface and personalised journey.
As EMEA Product Lead, owned the Make Canva Truly Local goal, scoping a Spain and Italy reverse-trial strategy from Japan and Korea learnings.
Mentored PMs through the Product Mentoring Program, where People Pulse scores rose from 60 to 83 (T&E) and 67 to 84 (Design Experience).
Led 0-to-1 strategy and delivery from customer discovery to launch, aligning Legal, Trust & Safety and Engineering to secure founder-level sign-off.
The result
A staged rollout of 10%, 50%, then 100% in five weeks. Within five months: 5M users, 7.4M saved signatures and 1.5M MAU.
5Musers
7.4Msaved signatures
1.5MMAU
5 weeksfrom 10% to 100% rollout
Canva
Optimising authentication in anonymous editor flows
My role
Redesigned the sign-in and sign-up dialogs people see in the editor before they have an account.
The result
Redesigning authentication in anonymous editor flows added 237K monthly active users and lifted same-week retention by 1.5%.
+237KMAU
+1.5%same-week retention
Canva
Jobs-to-Be-Done onboarding dialog
My role
Added a Jobs-to-Be-Done question to onboarding that asks new people what they want to focus on, then uses their answer to personalise their first experience in Canva, from the templates they see to where they land. Built on a shared onboarding platform so the experience could scale easily to other locales and markets.
The result
The question drew a 70% response rate and about 33K more monthly active users.
70%response rate
~33KMAU
Expedia
Expedia Merchandising Landing Pages
The problem
Marketing campaigns for broad searches like 'weekend getaways' were sending early-stage planners to Vrbo's search results, one of the highest-bounce pages on the site. A user survey showed it felt overwhelming: people wanted destination inspiration, not a wall of listings. Slow page loads were also hurting Marketing's ad quality scores and raising their costs.
My role
At Vrbo, part of Expedia Group, I led the creation of Merchandising Landing Pages: a fast, programmatic template designed for both travellers and Marketing. I ran a cross-functional workshop with Marketing, Engineering, Design and Research, and validated the template through moderated lab testing. With no CMS in place, we designed a simple CSV workflow so Marketing could control headings, copy and hero images, and Engineering could publish with little effort.
The result
The pages now average about 9.6M visits a month and a projected $3.7M marketing contribution. They also drove a statistically significant 1.6% lift in people viewing five or more property pages, a core company metric linked to higher booking rates.
